Reed Events is an award winning sound, lighting and events coordination company and is one of the UK’s largest unified event service providers. Based in Cambridgeshire, they pride ourselves on having the knowledge, skill and equipment inventory to be considered a complete one-stop-shop for interior and exterior events, regardless of size.
More information is available at their website – http://www.reed-events.co.uk
They use an 0844 number and Call Manager from Sundial Telecom to measure sales enquires from banner advertising at events they manage. The suite of reporting tools offered by Call Manager allows them to view historical call data for calls to their 0844 number, who they were from and when the call was received.
Analysis of marketing campaigns is vital if you are to know the cost effectiveness of individual marketing activities. Using different telephone numbers in different campaigns helps you measure response very precisely.